Archive for the ‘2012’ Category
Familiarity Breeds Contempt
Yet another horrendous piece of graphic design plops through the mat of the poor benighted inhabitants of London’s Olympics boroughs and yet again they as one recoil at the hideosness of the logo. (A hideousness which I want to explain but not reproduce, largely because it makes any page or any screen that it sits on look skewed or cranked.) At the time it was launched, the consensus of course was that the logo was bad because it tried to be youthful, as the comments to this Guardian story at the time make clear. This is certainly the case. The colour palette is bright and vibrant, the pink and yellow is particularly redolent of eighties children’s TV graphics. To continue in a more generous vein, the shadow effect is pure 80s retro which recalls some of the work in Dazed from around the beginning of the decade.
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Moving along nicely
I still think that it’s going to be a bit silly when its finished and its wrapped in muslin or whatever. Good to see that the death of the UK construction industry has been somewhat exaggerated.
